Masi Bicycles

From the beginning of Masi's birth and evolution, the Masi philosophy has always been about the way their bikes ride. Masi has never been about the latest fads or fashions in manufacturing, or even geography, but always about how the rider feels when riding the bike. Faliero Masi brought the storied brand to the US in the early 70's, shunning the myth that a quality racing bicycle could only be built in Italy. Since that time, many of the most well-known brands in the Italian cycling world have followed the trail out of Italy that was blazed by Masi.

Faliero Masi was known as "The Tailor" because of the quality of his craftsmanship and his unbending belief in fitting the bike to the rider and the type of riding to be done. The top riders of the time would visit Masi to have their bikes made because of his reputation as the best. Mythical riders like Fausto Coppi, Luison Bobet, Felice Gimondi, Rick van Looy, Jacques Anquetil and Eddy Merckx. These legends of the sport would pay to have Masi craft their frames and then have them painted and decaled as their official team bikes. Year after year.

Because Faliero himself had been a professional racer in the early 1930's, racing in monuments of the sport like the Giro d'Italia and Milan San Remo, he knew how important proper fit was and how a bike needed to compliment the rider. From the very beginning, the ride itself was always the most important feature of any bike that was adorned with the Masi name.

After coming to the US in the 70's, the Masi legend continued to grow. Faliero always believed in the craftspeople building the bikes and the materials being used; it was always the "how" and not the "where" that mattered. Some of the biggest names in frame building worked in the Masi USA workshop - Confente, Eisentraut, Baylis, Moulton just to name a few. The shop was overseen and ultimately taken over by master builder Ted Kirkbride, whose guidance and experience working with the great master Faliero Masi helped to continue the legendary reputation of the Masi brand. Years later, when Faliero returned to Italy in retirement, Ted and the skilled craftsmen of Masi USA went on to build on the rich history that has evolved into what Masi is today.

Masi bicycles are still painstakingly crafted with the rider and ride both first and foremost in mind - not the latest manufacturing craze or with the sole purpose of being the lightest bike on the market. What good is light weight or exotic manufacturing if the bike does not ignite your passion to ride? To this day, we design each Masi with the same principles as the great master builder Faliero Masi - it has to disappear underneath the rider and become an extension of the rider's movements and power. Beyond that, each Masi is designed to speak to that part of your soul that says simply "I want to go for a ride today".

See all the models at Masi Bicycles